We are on the home stretch of one of our largest summer events here at Bayside, our Breakaway kids camps! This summer we offered 5 sessions of camp, 3 of Breakaway (our version of VBS) and 2 of Breakaway games (half day of sports and other activities). I’ve been leading the team that produces…
ONE.org, the anti-poverty advocacy group co-founded by Bono, just released its first app designed to raise the profile and efficacy of digital advocacy. ONE is interesting because it doesn’t actually want your money. Instead, the organization asks its more than 2.5 million members for their co…
While waiting to get the oil changed in my car, I couldn’t help but notice Guy Fieri on the food network. I’m not a die hard foodie but I am pretty generous with my attention if something is interesting and Guy’s show was interesting. Plus, I was hungry! We could all learn a bit from Guy and the way he builds his experience.
1. Be You!
Guy doesn’t look like a typical chef but it’s doesn’t feel gimmicky either. You get the idea that he’s not being anyone but himself. The way he talks, his passion for food and good times all feels like the person he is. He may be one heck of an actor, but I think the audience would never know.
2. Add Your Own Flava
Every part of his show has his touch. His flavor is as much a part of the food as it is part of everything else you see. His refrigerator is fire engine red with a racing stripe and a race car number on it. His ovens match that look too. Behind him is a pool table, a pin ball machine, a flat screen TV and a small jam band area with a drum kit, keys, guitars etc. It feels like the place where friends come and eat good food, enjoy a game and then rock out. I’m not saying everyone needs to turn their places of business fire engine red, I’m saying that works for Guy and you have to find your own. Don’t be afraid to add your flava!
3. Know/Find Your Audience
Guy is not just teaching tips to better cooking. He is captivating and bringing you in to this experience. There is no question though, that Guy is geared toward a specific audience. I don’t think my mom would resonate with his show as I did. So while points 1 & 2 are vital you can’t win big unless you know your audience! Much of the problems people have is that they haven’t quite found their audience. Most people don’t just decide to do something and hit it big. It isn’t a “build it and they will come” for most people. It can be a much longer process of tiral and error until you find that sweet spot.
The reality is, Guy is among a slew of Chefs and cooking shows on TV right now. There are countless chefs in the world, many who may be able to cook better than Guy, but to me being able to cook better is only a piece in the experience puzzle. Guy has figured out that the whole puzzle includes all the little details most people would rather not care about.
Here are the annual prices of a variety of services, all of which allow users to access the service from the web and across multiple devices with a single unified subscription. See if you can pick out which one is the outlier:
I spent 2 hours today in a meeting with my direct reports. A sentence like this may make you feel happy or pity for me. You should be happy. I was. These folks have become good friends. We gathered to celebrate victories, talk about lessons learned, and align ourselves with vision for 2011. On a couple of occasions during that meeting I just paused to listen to this group talk. They are passionate and hard working. Loyal and honest. As different as they all are, they are united by a common desire to please God and make a difference. That’s the kind of fuel all our little engines can run on.
Tonight I pray a simple and dangerous prayer for them taken from George MacDonald:
"And in them wake hope, fear, boundless desire.”
Here’s to 2011 being a year of hope, devotion to God and boundless desire to make it all count!
It’s 1999 all over again, and I’m not talking about a financing bubble. The ecosystem is ripe for another new player to emerge, and that’s one of the reasons I went to see the folks at Tumblr yesterday.”
“Word of mouth is not new—it’s just different now. There were always ideaviruses—gossip or ideas or politics that spread like wildfire from person to person. Without running an ad or buying a billboard, Galileo managed to upset all of Pisa with his ideas.”—Seth Godin
This marks our 7th week and it has been full of killer experiences. Technically we had some challenges this weekend (the video that was captured didn’t have audio on it). So it was a mad dash to record our 8:15am service and use it for 9:45am. I think it went completely invisible to everyone but I was stressed for a minute there. We have made some updates to our process.
There is definitely community developing in this venue. Some 50+ people showed up prior to service to grab coffee and some facetime with each other. Love it! Our church sees around 10,000 each weekend and some times it feels like we are moving people in and out for the next wave of folks without ever getting a chance to catch up. To have people linger and show up early to do community in a large church is very cool to see.
Here is our final Christmas look this year. I love the simplicity and clean look of the design. I also love how I’m drawn into the word Experience and appreciate the imagery in there. Our team did a great job. If you’d like the PSD’s to rework it for your Christmas look this year just click here and ask for it.
I’m not by nature an organized person. I need technology to help me keep my tasks, thoughts, meetings and everything else in check. I use a program called Things by this company. I love it and have been using it since it’s launch.
It works so well for that I have somewhat made it mandatory for my team to use. Actually, I what I enforce is that everyone has a system that helps them stay productive. Mental notes don’t fly. Since our team has humored me by adopting and reinforcing this, our whole team has benefited from it.
Things is also on mobile devices including the ipad and iphone! Having it on my ipad, iphone and laptop allows me to stick to the system wherever I’m at and since I can sync all the devices to each other, my lists stay updated no matter what I’m using to capture the tasks.
Maybe the “edge” looks different to everyone. For my neighbor, opening up the “World Wide Web” is edgy. For one of my friends, living on the edge has meant leaving a steady job with a solid company to pursue his dream. “Living on the edge” is relative. I think it’s about being bias for action and less about jumping off rooftops (at least anymore). Living on the edge is about movement towards progress not away from it (easier said than done in many cases).
Occasionally, I copy and paste quotes from stuff I’ve read and came across this quote tonight. It’s from a Fast Company article that I think sums it up well.
There are always plenty of reasons not to make a decision, reasons to wait for more information, more options, more opinions. People who don’t make mistakes generally don’t make anything. Legendary ad man David Ogilvy argued that a good decision today is worth far more than a perfect decision next month. Beware prevaricators.
Well said Mr Ogilvy.
Are you living on the edge? What does that look like?
This weekend marks the launch of our first Video Venue. Wow, I can’t begin to tell you how much work went in to this at the 11th hour. I’ll spare you the details but let’s just say we were able to get electricians, tech crews, lighting crews and painters all wrapped up in roughly a week. I have worked in production for a long time and the turn around time on this one amazed me. It beat me up a little too. That’s another post though.
Before we launched we were given the goal of growing this Venue to 600 by February. The room seats around 350 in the current seating configuration but can fit around 450 pretty uncomfortably. :) We launch this weekend and I’m anxious to see the turnout. My good friend Lincoln has been an incredible creative help in this process. Also we have had some stellar volunteers come through to help make this all happen. Here’s where we landed! I’ll post how our first weekend went later…for now enjoy the photos.
The room has roughly 300 padded standard chairs. HOWEVER, we placed these killer over sized love seats with small coffee tables around the back of the room. We have about 12 of them around the space. They were cheap too! It added a killer vibe and comfortable seating. We also have a number of bistro tables and stools that are placed in between these chairs as seen below.
I wanted the room to have artistic flair so we went with some standard frames. These will become an area displaying work from photographers and artists in our community.
This is a small lounge area for prayer, connections and just casual hang. It’s a great space for small groups to organically gather.
I absolutely positively was not going to budge on this one. I needed an old retro TV as part of the decor. Big shout out to one of my team mates Angie for finding this guy!
I have been praying and thinking about who needs to be on this core team. I wrote out a list and then hit the phones. I felt like I was back in my sales days making some cold calls. In a few days I had the making of a core team.
I absolutely love our core team. I went to about 95% of them and hand picked them for this project. I knew they were right for the job. I barely knew some of them but they all had it. I could sense it from the few conversations I had with some of them. Others I’ve known really well and still other I have inherited from another team that was operating a video overflow room that we had. Everyone has been stellar to work with and I consider all them part of one unified team now.
Tonight we had dinner and a brainstorming session with them at my home. Many of them were meeting each other for the first time. It was great to see the chemistry right away. Out of the brainstorming session came 4 focuses for the video venue that resonated with the group.
We are launching a Video Venue. We are actually launching 3, the first will launch this month and the other 2 next year. There have been a number of discussions about “what we want to do.” In those discussions I’ve observed something interesting. The questions of “How many sites" is an easier question to answer than "What should they be?” Most can look at things like space limitations, finances, parking challenges, children’s ministry and figure out how many sites to launch. But it’s another thing entirely to try and talk about what the experience should be. The outcome. The thing you feel when you show up. It’s a moving scale with most likely as many different opinions as there are people in the room. So what kind of experience do you create?
In hindsight I would start with this question. Your budget, your location, your launch date, your people all hinge on this question. If all you need is a gymnasium with a couple of mackie speakers on stands and a portable projector with a fast fold screen then you’ll be able to launch more sites for sure. Launching won;t be the issue for sure. To me though, that says “more sites” is greater than “the experience.” In these scenarios the issue become repeatability. Will people come back? Will they repeatedly come back? My guess is no especially if a better experience exists. A better experience may mean more start up costs but if the demand for a video venue is present in the first place, it will be the better investment in the long run.
So where did we land? We landed on building the best experience possible…