While waiting to get the oil changed in my car, I couldn’t help but notice Guy Fieri on the food network. I’m not a die hard foodie but I am pretty generous with my attention if something is interesting and Guy’s show was interesting. Plus, I was hungry! We could all learn a bit from Guy and the way he builds his experience.
1. Be You!
Guy doesn’t look like a typical chef but it’s doesn’t feel gimmicky either. You get the idea that he’s not being anyone but himself. The way he talks, his passion for food and good times all feels like the person he is. He may be one heck of an actor, but I think the audience would never know.
2. Add Your Own Flava
Every part of his show has his touch. His flavor is as much a part of the food as it is part of everything else you see. His refrigerator is fire engine red with a racing stripe and a race car number on it. His ovens match that look too. Behind him is a pool table, a pin ball machine, a flat screen TV and a small jam band area with a drum kit, keys, guitars etc. It feels like the place where friends come and eat good food, enjoy a game and then rock out. I’m not saying everyone needs to turn their places of business fire engine red, I’m saying that works for Guy and you have to find your own. Don’t be afraid to add your flava!
3. Know/Find Your Audience
Guy is not just teaching tips to better cooking. He is captivating and bringing you in to this experience. There is no question though, that Guy is geared toward a specific audience. I don’t think my mom would resonate with his show as I did. So while points 1 & 2 are vital you can’t win big unless you know your audience! Much of the problems people have is that they haven’t quite found their audience. Most people don’t just decide to do something and hit it big. It isn’t a “build it and they will come” for most people. It can be a much longer process of tiral and error until you find that sweet spot.
The reality is, Guy is among a slew of Chefs and cooking shows on TV right now. There are countless chefs in the world, many who may be able to cook better than Guy, but to me being able to cook better is only a piece in the experience puzzle. Guy has figured out that the whole puzzle includes all the little details most people would rather not care about.